| The customer's situation |
What K.C.K. did |
What this meant to the customer |
| Inexperienced competitors lowered the OEM's expectations for reasonable tooling costs. An incumbent supplier of a stamped MOD PLATE told K.C.K., "My customer told me my tooling [price] was too high!" |
K.C.K. redesigned the die to eliminate three stations in the progression and still accomplish the function and tolerances of the print. This reduced the length from 140 inches to 120 inches, and reduced the price by a third! |
The incumbent stamper was able to compete on price, while still achieving product quality. Also, the stamper was able to run the die on a shorter-bed press that had lower overhead costs!
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